Privacy Policy – LDM concepts / 123smartshop.com

Last updated: January 16, 2026

1. Who are we?

This privacy statement applies to the use of the website and webshop 123smartshop.com (and any subdomains or successor domain names). The controller for the processing of personal data is:

In this privacy statement, we explain how we handle personal data when you visit our website or place an order.

2. What personal data do we process?

We may process the following personal data:

• Name and surname
• Delivery and billing address
• Email address and phone number
• Payment details (via payment provider; we usually do not receive complete card details)
• Order and transaction data
• IP address and technical data (e.g. browser/device, log data)
• Communication data (e.g. emails, contact form)

3. What do we use your data for (purposes)?

We use personal data for:

• Processing and delivering orders
• Customer service and communication
• Payment handling, fraud prevention and security
• Legal records and retention obligations (e.g. tax)
• Improvement of our website and services (analytics)
• Marketing/newsletter (only with permission; you can unsubscribe at any time)

4. Legal bases (why are we allowed to do this?)

We process personal data on the basis of:

• Performance of the contract (order/delivery)
• Legal obligation (administration/tax)
• Legitimate interest (security, service improvement, fraud prevention)
• Consent (e.g. newsletter, non-essential cookies)

5. Sharing data with third parties

We only share your data when necessary, for example with:

• Payment providers
• Carriers/delivery services
• Hosting and IT service providers
• Bookkeeper/administration office
• Analytics partners (only where necessary and preferably anonymized)

We enter into processing agreements with parties that process on our behalf.

6. International transfers

Some service providers may be based outside the EEA. In that case, we provide appropriate safeguards, such as Standard Contractual Clauses (SCCs) or equivalent measures.

7. Retention periods

We do not store personal data longer than necessary:

• Order and invoice data: in accordance with tax retention (usually 7 years)
• Customer service/communication: as long as necessary for handling, then limited
• Newsletter: until you unsubscribe
• Log and security data: limited and proportionate

8. Cookies

We use:

• Functional cookies (necessary)
• Analytical cookies (e.g. to improve the website)
• Marketing cookies (only with consent)

You can manage cookies through your browser or cookie settings on the website.

9. Security

We take appropriate technical and organizational measures to secure your data, such as encryption, access restrictions and secure connections (SSL).

10. Your rights

You have the right to:

• Access your data
• Have data corrected
• Have data deleted (where possible)
• Restrict processing
• Object to processing
• Data portability
• Withdraw consent (e.g. newsletter)

You can submit a request using the contact details on our website.

11. Complaints

You can file a complaint with the Dutch Data Protection Authority via autoriteitpersoonsgegevens.nl.

12. Changes

We may amend this privacy statement. The latest version is on our website.